Expansion Manager

  • New York, United States
  • Fulfillment
  • Full-Time

REEF's mission is to connect the world to your block. 

We transform underutilized urban spaces into neighborhood hubs that connect people to locally curated goods, services, and experiences. With an ecosystem of 4,500 locations and a team of 15,000 people, REEF is the largest operator of mobility, logistics hubs, and neighborhood kitchens in North America. 

Together we are leveraging the power of proximity to keep our communities moving forward in a sustainable and thoughtful way. The Expansion Operations lead will be the hands-on element of our team – able to travel throughout the New York City and nationally help bring REEF’s services to our customer’s block.  

Primary Duties and Responsibilities  

  • Be the main point of contact on ground when launching a new site and manage the operation during hyper care with the support of field and ops excellence.  
  • Be on site the first week after launch to ensure it goes smoothly.  
  • Manage the “away team” and coordinate with managers, supervisors, and drivers on launch plans. 
  • Work cross-functionally with other teams for a successful launch  
  • Assesses and executes in the department as required – directly engaging in daily / weekly taskings from Expansion Director.  
  • Directly responsible for management of department duties during launch, including 5S’ing of lot, procuring supplies and coordinating with support elements to ensure lot safety and cleanliness 
  • Providing policy follow-up, writing and establishing SOPs – ensures proper dissemination to the field team 
  • Create a launch playbook for every site for field leaders to reference. 
  • Determine what supplies are needed for launch based on the operating needs 
  • Audits SOPs and partners with the field team as an associate resource, training associates and verifying SOP compliance after implementation 
  • Fully understanding workflow and daily production goals – willing to learn performance metrics and lean process improvement  
  • Participating in Expansion initiatives – understanding role and personally taking the initiative to self-assign work that is within launch scope 
  • Participating in Field Studies – able to analyze, describe, process implement and execute process improvements  
  • Providing additional coverage to human resource / recruiting team to help onboard new hire candidates including interviewing, selecting, and training employees. 
  • Other duties as assigned and modified at manager’s direction. 
  • Work with cross-functional teams including legal, finance, learning, field and product tam to drive the expansion of a new site. 
  • Execute multiple time-sensitive, large-scale projects to meet timeframes.  
  • Identify, drive, and develop best practices, efficiencies and project workflows 

What We Want From You

  • 2+ years of field experience directly responsible for launching initiatives and project management 
  • 2+ year working in a like environment (manufacturing/distribution/logistics/warehousing) 
  • Excellent written and verbal communication and interpersonal skills to collaborate with a wide variety of teams and assist team members as directed by Expansion regional leader 
  • Flexibility in schedule. Travel to markets to coordinate launches up to 75% of the time 

What We’ll Provide 

  • Medical 
  • Dental 
  • Vision 
  • Life and Disability 
  • 401K 
  • Paid Time Off (PTO) 


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Frequently operate small office equipment such as a computer, tablet, and copier/printer, telephone.


Work is performed indoors/outdoors for extended periods of time including up to the entire duration of shift.

REEF Technology is an equal opportunity employer, and we value diversity at our company. REEF does not discriminate on the basis of race, religion, color, sex, national origin, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or disability status. REEF complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.