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General Manager

  • 19369
  • Milwaukee, Wisconsin, United States
  • Parking Management
  • Regular Salary Employee

Location: Milwaukee, WI


Who You’ll Work For

REEF transforms urban spaces into community hubs that create jobs and bring new goods, services and experiences to the neighborhood. With an ecosystem of 5,000 locations and a team that’s over 18,000 strong, REEF is the largest operator of parking real estate and delivery restaurants in North America. By connecting the world to your block, we’re making the place you live, the place you love to be.

What You’ll Do:

The General Manager ensures safe and efficient parking and mobility operations, while delivering service that exceeds our customer/client’s expectations. The General Manager is responsible for all aspects of operating multiple locations in a specified geographical region including staff management, revenue control, safety, and client relations. If you’re a responsible individual with a knack for enhancing operations and strengthening client rapport, we’ve got a General Manager role just for you!

  • Manages and coordinates all activities related to parking and mobility operations to meet and/or exceed customer and client expectations.
  • Develops and maintains positive relationships with current and potential clients.
  • Develops and implements parking policies and procedures with assigned clients and REEF regional management.
  • Recommends operations changes based on investigation, data collection and data analysis.
  • Ensures high standards of professionalism, in conjunction with maintaining compliance to all policies & procedures.
  • Creates a consistent work atmosphere that demonstrates internal and external high quality service standards.
  • Provides on-going training and leadership to operations personnel working with regional management and Human Resources on subordinate development.
  • Responsible for on-going performance reviews, training and employee relations.
  • Facilitates personnel actions such as hiring, promotions, terminations and disciplinary measures.
  • Recruits and interviews qualified candidates as needed ensuring a quality level of staff to meet operational requirements.
  • Maintains labor and expenses within budget guidelines, unless directed by client or regional management in special situations.
  • Ensures the timely submittal of required and/or requested client management reports (financial and operational).
  • Implements and monitors safety program to minimize employee injuries and vehicle claims.
  • Responds to and investigates customer complaints and communicates resolution to both customer, client representative, and regional management.
  • Manages all sub-contractor accounts, services and relationships.
  • Attends all parking-related client meetings and contributes to the overall conversation.
  • Keeps the clients informed and updated on parking operations issues and concerns.
  • Completes other duties as assigned/required by regional management.

What We Want from You:

  • Bachelor’s Degree (B.A./B.S.) from an accredited college or university and six (6) years’ experience in a multi-site operations management role, preferably within the parking industry.
  • Effective oral and written communications skills.
  • Ability to comprehend and implement oral and/or written policies, procedures and instructions.
  • Ability to establish and maintain effective working relationships with customers, clients, members of the business community, and the general public.
  • Ability to work independently.
  • Ability to read and interpret financial reports.
  • Ability to multi-task and prioritize work activities.
  • Ability to train, mentor and develop personnel.
  • Knowledge of employment laws.
  • Knowledge of contract administration
  • Knowledge of the principles and practices of administrative analysis.
  • Ability to collect, compile and analyze data.
  • Must have basic typing skills, and be proficient in Microsoft Word, and Excel.


What We’ll Provide 

Life and Disability  
Paid Time Off (PTO) 


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. 

  • Occasionally move around the property by walking for extended periods of time 
  • Frequently operate small office equipment such as cash register, calculator, copier/printer, computer or tablet 
  • Will remain in seated position for extended periods of time 


Work is performed in indoor as well as outdoor environments. Employees are subject to environmental conditions including extreme heat and cold weather. Protection from weather conditions may be provided, but not necessarily from temperature changes. 

REEF Technology is an equal opportunity employer, and we value diversity at our company. REEF does not discriminate on the basis of race, religion, color, sex, national origin, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or disability status. REEF complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates. 

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