General Manager

  • San Francisco, California, United States
  • Growth Operations
  • Full-Time

General Manager Location: San Francisco, CA 

The General Manager will launch, scale, and manage REEF’s business in each primary market. The General Manager/Market Leader will own the market level P&L, build and manage a diverse team of Neighborhood Hub Leaders, and partner with functional and REEF App leaders in the region to deploy and scale a diverse portfolio of REEF Apps across distinct Neighborhood Hubs, including neighborhood kitchens, to grocery, to healthcare, to last-block logistics and experiential retail.

Who You’ll Work For:

REEF’s mission is to connect the world to your block. 

We transform underutilized urban spaces into neighborhood hubs that connect people to locally curated goods, services, and experiences.

With an ecosystem of 4,500 locations and a team of 15,000 people, REEF is the largest operator of mobility, logistics hubs, and neighborhood kitchens in North America.

Together we are leveraging the power of proximity to keep our communities moving forward sustainably and thoughtfully.

What You’ll Do



Build and manage a diverse team of functional leaders and Neighborhood Directors. Own, grow, and optimize the Market-level P&L working in close partnership with vertical business leaders. You will partner with other Regional, Market Leaders and REEF’s Launch team to create playbooks for incubating, launching, and scaling business verticals and new initiatives. Proactively identify new market relationships and partners. Build REEF’s strategy and business in the marketing partnership with vertical leaders (e.g., Kitchens, Grocery, Retail, Healthcare) and horizontal/functional leaders (e.g., Marketing, Sales, Finance) Partner with Communications and Public Affairs to develop and maintain relationships with key government, business, and community leaders.

EXAMPLE – (Ex. Provide Best-in-Class Benefits Services)

(WHAT) Ensure cohesiveness, accuracy, and communication (HOW) by partnering with the benefits manager and director of benefits (WHY) to address issues; ensure underlying coding aligns with carrier coding 

(WHAT) Flex HR and benefits knowledge to

(WHY) address complex benefits plan, enrollment, and policy inquiries and challenges,

(HOW) while partnering across various functions (i.e., HR, accounting, payroll) and maintaining confidentiality. Must be capable of managing multiple issues and projects at once while understanding prioritization is key to success.

What We’ll Provide: (Full-Time Employee Only)

  • Medical
  • Dental
  • Vision
  • Life and Disability
  • 401K
  • Paid Time Off (PTO)



The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Frequently operate small office equipment such as a computer, tablet, and copier/printer, telephone. Work is performed in a professional office environment.


Work is performed indoors for extended periods, including up to the entire duration of the shift.

*Note – the physical demands and work conditions should not be altered unless the role is a field position; field positions have a separate set of demands and work conditions that must be used*

REEF Technology is an equal opportunity employer, and we value diversity at our company. REEF does not discriminate on the basis of race, religion, color, sex, national origin, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or disability status. REEF complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.