Lead Product Designer

  • Miami, FL, United States
  • Design
  • Full-Time

Lead Product Designer
Location: Miami, FL

Who You’ll Work For

REEF’s mission is to connect the world to your block. 

We transform underutilized urban spaces into neighborhood hubs that connect people to locally curated goods, services, and experiences.

With an ecosystem of 4,500 locations and a team of 15,000 people, REEF is the largest operator of mobility, logistics hubs, and neighborhood kitchens in North America.

Together we are leveraging the power of proximity to keep our communities moving forward in a sustainable and thoughtful way. 

What You’ll Do

We’re looking for an experienced, motivated and articulate UX/Product Design Lead who can help evolve our current products, as well as help conceive and iterate on upcoming products. This position will work closely with product and engineering teams as well as the product design team to create delightful experiences for our suite of products. You’ll have a direct impact on our company as we continue to grow. Our ideal candidate has a deep understanding of the design thinking process, experience in working in a fast-paced startup environment, extensively practiced lean/agile methodologies as part of their design practice.

You can strategize beyond your immediate work and guide decisions that will impact an entire ecosystem. You’re a good listener and communicator in addition to having design chops and technical understanding. You know how to create engaging and useful experiences. You’re a self-starter who enjoys working with other designers, engineers and product teams. You love finding creative answers to unusual problems. You thrive on feedback and improvement. If this sounds like you, you’ll love being a part of the product design team at REEF, where we’re designing the products that bring the world to your block.


Demonstrate subject matter expertise in user-centered design

Contribute to team processes, lead large projects

Offer design guidance to and mentor junior designers

Advocate for users and the role of design in the product development process

Incorporate and share new techniques based on industry trends

Embody and advocate for the mission and goals of Product Design within REEF

Proactively collaborate within the design team and with cross-functional teams.

Review and delegate work to design teammates

Work closely with user researchers and contribute to research strategies

Actively communicate and share information with design teammates to ensure UI/UX pattern alignment across platforms and products

Collaboratively problem solve with Product Management and Engineering

Receive, weigh, and integrate feedback from cross-functional teams

Play an active role throughout the product lifecycle, including: defining requirements, designing flows, and reviewing builds

Proactively provide solutions with strategic intention

Understand business goals, strategy, and product offerings

Anticipate issues and communicate them as they arise

Offer solutions that consider business goals and the impact across all products

Communicate design work within the design team and with cross-functional teams

Lead smaller project teams on product features and releases

Present designs in a clear, confident, and logical manner

Explain rationale for design decisions as it relates to business goals, product offerings, and industry best practices

Regularly share design iterations and project updates with management and team Work independently and effectively in a fast-paced environment on multiple products

Translate complex content and information systems into simplified user experiences

Create wireframes, mock-ups, and prototypes for various platforms (e.g., web, mobile, and desktop) • Set your own deadlines within the project schedule

Take ownership over designs, decisions, and deliverables


7+ years of user experience (UX) and user interface (UI) design for multiple products, including experience in: user-centered design methods and techniques (e.g., user research and testing, data analysis, customer journey maps, etc.)

Designing for software applications for multiple platforms (e.g., web, mobile, desktop)

Working and collaborating in Agile development environments using management and issue tracking software (e.g., Jira)

Demonstrates high proficiency in creating low- to high-fidelity: wireframes, designs concepts, prototypes, and technical documentation using industry tools (e.g., Figma, Sketch, Adobe CreativeCloud, InVision, Axure, Microsoft Office).

Demonstrates a passion for design, our users, and collaboration with designers and cross-functional team members.

Has a solid portfolio showcasing work that exhibits attention to detail and articulates design decisions

Bachelor's degree in visual design, interaction design, human factors, human-computer interaction, or equivalent professional experience

Possesses working knowledge of web technologies and frameworks (e.g., HTML, CSS, JavaScript, React); experience with front-end coding a plus

What We’ll Provide


Life and Disability
Paid Time Off (PTO)

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

  • Frequently operate small office equipment such as a computer, tablet, and copier/printer, telephone.
  • Work is performed in a professional office environment.

Work is performed indoors for extended periods of time including up to the entire duration of shift.

REEF Technology is an equal opportunity employer, and we value diversity at our company. REEF does not discriminate on the basis of race, religion, color, sex, national origin, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or disability status. REEF complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.